Director, Content Strategy

What you will do

Content Strategy

• Understands market trends and user-centered design.

• Uses tools for documenting instructional and informational content.

• Applies information design principles and accessibility standards.

• Has working knowledge of CSS, HTML, JavaScript, and browser/OS compatibilities.

• Uses data-driven methods like research and gap analysis to identify content needs.

• Translates business goals into content strategies.

• Aligns content tone/style with brand voice and cross-functional messaging.

• Creates content governance and continuous improvement plans.

• Collaborates with SEO, social media, database, and metadata experts.

Driving Client Needs

• Understands customer problems, goals, and product dependencies.

• Uses journey mapping and process optimization to improve experience.

• Builds strong relationships through effective communication and empathy.

• Gathers/analyzes end-user feedback for continuous improvement.

• Designs user-centric processes and engagement strategies.

Design Research

• Applies qualitative and quantitative research methods.

• Defines and investigates key research problems.

• Analyzes and synthesizes research data to inform design.

• Identifies legal and ethical risks in using research materials.

• Coordinates with analytics and consumer insights teams.

User Discovery

• Conducts user interviews, surveys, and contextual inquiries.

• Tracks trends in user behavior to improve design.

• Enhances user profiles and participatory design features.

• Develops user stories and journey maps from real data.

• Reviews and critiques past user research for deeper insights.

Usability Testing & Iteration

• Builds and executes test plans based on user scenarios.

• Consults on testing strategies and user acceptance plans.

• Applies acceptance testing in software development.

• Monitors end-user testing environments and criteria.

• Ensures active user involvement in all testing phases.

Influencing & Building Stakeholder Consensus

• Uses effective verbal/non-verbal communication in complex situations.

• Chooses the right communication channels and styles.

• Presents data-driven stories to align with business goals.

• Builds trust with stakeholders—even in difficult conversations.

• Coaches others in effective communication and influence.

 Strategic Direction & Execution

• Aligns business goals with customer needs.

• Develops actionable business strategies and plans.

• Analyzes costs, resources, and performance outcomes.

• Identifies improvement opportunities and promotes adaptability.

• Champions a customer-first mindset and continuous learning.

What you will bring

Develop & Support Talent

• Diagnose capability gaps and recruit, select, and develop top talent.

• Support mentorship, workforce development, and succession planning.

• Build and maintain a highly skilled, engaged workforce.

Respect the Individual

• Embrace diversity in people, ideas, and experiences.

• Foster belonging so all associates feel seen, supported, and connected.

• Provide coaching, feedback, and developmental opportunities.

• Recognize contributions regularly and empower associates.

• Collaborate cross-functionally and build strong, trusting relationships.

• Communicate positively to inspire and motivate.

Act with Integrity

• Uphold the highest standards of integrity, ethics, and compliance.

• Lead by example and model company values.

• Encourage open communication through a non-retaliatory environment.

• Address associate concerns promptly and fairly.

• Support community, sustainability, and fair opportunity initiatives.

• Be humble, self-aware, and servant-leader in mindset.

Serve Customers & Members

• Prioritize customer/member needs with an omni-merchant mindset.

• Deliver results while focusing on value and Every Day Low Prices.

• Use data, insights, and a holistic business perspective in decisions.

Strive for Excellence

• Always seek improvement and demonstrate a growth mindset.

• Encourage innovation, intelligent risk-taking, and resilience.

• Drive digital adoption and support continuous improvement.

Ways of Working

Our campuses serve as a hub to enhance collaboration, bring us together for purpose and deliver on business needs. Our associates work onsite the majority of the time, with flexibility. This approach helps us make quicker decisions, remove location barriers across our global team and be flexible in our personal lives.

Benefits: Beyond our great compensation package, you can receive incentive awards for your performance. Other great perks include 401(k) match, stock purchase plan, paid maternity and parental leave, PTO, multiple health plans, and much more.