Senior Digital Analytic & Reporting Analyst

MAJOR DUTIES AND RESPONSIBILITIES

1. Actively and consistently supports all efforts to simplify and enhance the customer experience.

2. Measure performance metrics for multiple e-commerce websites in the capacity of site optimization, revenue attribution, media (campaign and social media), business impact and the analysis of multi-channel behavior. Emphasis is placed on KPI identification and then continuous improvement.

3. Partner and collaborate with business stakeholders in examining and compiling web performance and transactional based data and analyzing the correlation between online and offline data sources to provide behavioral insights.

4. Provide data interpretation, design models and track results across multiple marketing channels using various data sources and toolsets.

5. Identify growth and optimization opportunities for data collection and web analytics service offerings. Partner with industry experts (digital/web analytics, BI, etc.) to ensure best practices and new initiatives are observed.

6. Develop standardized data collection methodologies and processes to support reporting needs for online campaigns, website behavior, and conversion funnel performance.

7. Work with IT to create technology best practices and infrastructure to support enterprise-scale web analytics tools and capabilities.

8. Identify opportunities to capture additional user behavior data.

9. Identify and develop data collection strategies to support standard and ad hoc reporting on key performance indicators that directly measure online campaigns, website and conversion funnel performance.

10. Collaborate with business stakeholders, web analytics administration and technical constituents (MIS, IT, etc.) to develop technical requirements documentation.

11. Lead the web analytics tag implementation and testing during the development of online media, marketing landing pages, websites, conversion funnels and applications.

12. Manage relationships with digital analytics vendors.

REQUIRED QUALIFICATIONS

Required Skills/Abilities and Knowledge

1. Ability to read, write, speak and understand English

2. Strong analytical, conceptual, and problem-solving abilities

3. Strong presentation and interpersonal skills

4. High attention to detail

5. Ability to prioritize and execute tasks in a high-pressure environment

6. Advanced skills with Excel & PowerPoint

7. Advanced skills with Google Analytics

8. Fluency in using various industry standard reporting tools such as Omniture, Google Analytics, Excel, Access and Tableau

Required Education

1. Bachelor’s degree in Marketing, Mathematics, Statistics, Business, Computer Science

Required Related Work Experience and Number of Years

1. Digital Marketing - 5+

2. Analytics - 3+

PREFERRED QUALIFICATIONS

Preferred Skills/Abilities and Knowledge

1.  Experience working in a team-oriented, collaborative environment

2.  Experience with Attribution modeling

3.  Experience with e-commerce

4.  Experience with Adobe Omniture/SiteCatalyst

5.  Experience with Adobe Target

6.  Experience with Google Adwords

7.  Experience with tag management systems

8.  Experience with web development

Preferred Education

1. Advanced degree preferred (MS or MBA), but not required